Streets are user interfaces. Swap road rage for empathy using Personas.

Are you a lead foot or a careful driver? Do you boldly cross the street, or do you timidly wait and make eye contact with drivers? When there’s no bike lane, do you confidently take the car lane, or the sidewalk?

No judgement, unless you’re the lead foot.

In my last piece, I applied the lens of user interface design and user experience to something most people do every single day: walking, riding, or driving down the street. Streets, sidewalks, bike paths, and intersections are user